There are several advantages and reasons to bring your business to the Internet and create a website to promote your work. Read more (อ่านต่อ which is the term in Thai)
1 – Having An Open Space At Your Disposal 24 Hours A Day, 7 Days A Week
Among the main reasons for your business to be on the Internet, we will mention some of them, such as the different opening hours and days that the store will be open. One of the main advantages of having a website for your business is having a salesperson 24 hours a day, 7 days a week. The sites do not stop the purchase operations, becoming a “virtual showcase” of the products or services it is offering, and being able to access them at any time.
Companies that do not have e-commerce are limited to physical space; on the other hand, those who invest in digital services have infinite opportunities to expand and reach more people regardless of distance.
2 – Audience Segmentation
Another reason is that when bringing your business to the Internet, there are great chances of segmenting the audience and finding out who your target is. These returns can be obtained through surveys and campaigns on-site, social media, and Google itself, and knowing who consumes your product makes it much easier to target and have better returns.
This segmentation is positive for the business, as it prevents resources such as time and even money from being invested in users who are not interested in consuming the product. In addition, this knowledge favors campaigns in search engines and social media. This funnel-level optimization and segmentation is another reason your business is on the Internet.
3 – Time Flexibility
Unlike physical stores, which tend to be more rigid in terms of work flexibility and, especially, the daily workload, virtual stores with their internet business tend to be more flexible. When undertaking on the Internet, it is possible to work anywhere or anytime, becoming an alternative for people who have difficulty working during business hours. But remember that even with all this flexibility, it is necessary to create a routine, so you don’t lose focus of work.
4 – Cost Reduction
One of the main advantages of having a website for your virtual company is the cost reduction you would have to a physical store using excel cash bill (บิลเงินสด excel which is the term in Thai) to calculate. As a result, bills for water, electricity, telephone, and space rent are some of the expenses drastically reduced. There is also a decrease in the cost of employees since a virtual store does not need salespeople, attendants, cashiers, security guards, and other people with face-to-face involvement to carry out the work.
5 – Ease Of Knowing The Purposes Of The Company
Amid so many direct and indirect competitors with businesses already present on the Internet, it is essential to clarify your company’s purposes. Make a lead hire your services and not those of another company. Being on the Internet is a facilitator in building the company’s image before the public. Therefore, make it as clear as possible about the corporation’s history, how many years of experience, and what is the primary specialty offered. Remember also to point out the mission, vision, and especially the company’s values in its DNA!
It is worth mentioning that it is essential for the company to also invest in quality content, offering tips and educational materials to the user. Remember: you are the authority on the subject, and therefore you must keep your audience informed!