There are those products that you need to offer varied options, betting on different brands as premium items for customers (ของ พ รี เมี่ ยม แจก ลูกค้า which is the term in Thai). Let’s take an example, a product like the detergent that has a different brand producing it. Therefore, in your store, you must have in your mix:
The premium or leading detergent is the brand that goes out the most in your region – and maybe the one with the highest price.
Also, it is essential to have the economical line detergent, which is as good a quality as the leader but has a lower value.
And finally, the “fighting” detergent is cheaper and has a lower quality, but is much cheaper/comes in larger quantities.
As detergent is a product for daily use and some people give a lot of value to the brand, you might need to offer the premium in the segment.
And of course, this example can be followed for other products, such as olive oil, soft drinks, coffee, rice, instant noodles, other cleaning products, and toothpaste.
However, for C-curve products – that is, the lower output – you may not need to offer premium, economical, and combat products. It is vital to assess what makes the most sense for your store and your customers in these cases. In other words, financially evaluate which ones offer a better cost-benefit ratio and are liked by your consumer.
How to do this? Again, using customer management software makes you better understand the purchasing behavior of consumers and understand which products they value and look for in your supermarket.
As an example, some of the C curve products mentioned above can be capers and other preserves, sweeteners, jellies, and salt.
